Future Toyota of Yuba City logo
955 Harter Parkway Yuba City, CA 95993 530-673-5661
Open Today! 9:00 AM - 8:00 PM

Toyota Dealership

A silver 2022 Toyota Venza Limited is shown driving down a city street.

Did you know that long before Toyota ventured into the automobile business, it rose to prominence in Japan's textile industry with the debut of the automatic loom? Today, you won't find any looms at our Toyota dealership, but you will experience Toyota's ingenuity firsthand. You'll also discover why Future Toyota of Yuba City is the leading Toyota dealer in the region, renowned for mirroring the automaker's ingenuity with a unique approach to the car-buying and owning process.

You'll find your new or used Toyota at Future Toyota of Yuba City, but you'll also find something far more significant. You'll meet a team dedicated to redefining what it means to purchase a vehicle. Instead of focusing on the sale or using gimmicks to upsell you a model, we rely on integrity and open communication. We're here to build a relationship with you so that we can better understand your automotive needs and tailor the process accordingly.

Our goal is to exceed your expectations. To do this, we're determined to put the excitement back into the buying process. Purchasing a Toyota is something to celebrate because it means joining an incredible legacy and a family of innovators known for delivering long-lasting and reliable vehicles. When you make that purchase with us, it also means gaining a team that's here from sale to service and every need in between.

So, what else makes Toyota so unique? Why should you shop with the Future Toyota team? Knowledge is power, so we're happy to answer those questions with a closer look at who we are and what makes Toyota one of the leading automakers in the industry. Are you ready? Let's get started with a deep dive into Toyota's remarkable history.

Toyota's Remarkable History

Toyota traces its origins to the late 1800s when Sakichi Toyoda founded Toyoda Loom Works, revolutionizing Japan's textile industry with the automatic loom. Sakichi's son, Kiichiro, joined the family business in the late 1920s and pursued his curiosity about the automobile. He traveled to the United States and Europe, studying automobile production and the rise of the gas-powered engine. He then returned to Japan and launched an automotive division within his father's company.

Kiichiro purchased Ford and GM vehicles, studying how they were built and then reengineering them to develop the first Toyota vehicle––the Model AA. Officially debuting in 1936, the Model AA made a lasting impression in Japan, but automobile production after World War II proved financially tricky. Toyota knew it was time to expand and caught the attention of the US military during the Korean War. With an order for 5,000 military trucks, Toyota reversed its financial turmoil and finally had the funds and leverage to expand internationally.

Toyota landed on American soil in 1957 but faced a devastating setback with the Japanese-inspired Toyopet Crown. Underpowered and underwhelming, the Toyopet Crown forced Toyota back to the drawing board. In 1965, Toyota revealed the American-inspired Corona, which established Toyota's footing in America and paved the way for future best-sellers like the Corolla. By 1978, Toyota was no stranger to acclaim and outsold every import brand across the board.

Toyota's success throughout the 1970s and 1980s inspired the automaker to finetune its lineup, setting a precedent for American drivers looking for reliability, practicality, and capability. This trifecta became standard for every Toyota model, from sedans like the Camry to SUVs like the RAV4 and trucks like the Tacoma. It also established Toyota as one of the top brands in the industry, forever proving its acute awareness of what drivers want and need in their vehicles and its ability to deliver tenfold. We see this in revolutionary models like the Prius, versatile adventurers like the 4Runner, and speed demons like the GR Supra.

A blue 2022 Toyota RAV4 is shown from the rear parked near a Toyota dealership.

Meet Toyota's 2022 Lineup

Toyota made waves in 2022 with the debut of the Corolla Cross. Perfectly sized, the Crolla Cross puts everything you love about the best-selling Corolla into a small SUV. It's versatile, sophisticated, and an exceptional value, thanks to its spacious cabin and cutting-edge technology. Alongside the new Corolla Cross, you'll also find plenty of staples like the adventure-ready 4Runner, compact RAV4, and family-friendly Highlander. For 2022, the 4Runner is especially attractive since it introduces the TRD Sport trim, bringing a heightened level of street performance to this off-road warrior.

Toyota's truck lineup sees several improvements, including enhanced ground clearance for the Tacoma Trail Special Edition and TRD Pro. Both trims sit taller in the front, ensuring the trucks have better approach, breakover, and departure angles on rugged terrain. These two trims are a significant upgrade for off-road enthusiasts, making the Tacoma an even better choice for overlanding.

Another exciting new addition for 2022 is the fully-redesigned Toyota GR 86. This affordable sports car has been outfitted with a larger 2.4L flat-four engine producing 228 hp for a 5.4 second 0-60 time. The interior has also been enhanced, adding a digital driver display that changes based on the drive mode and upgraded materials for a sportier feel.

A brown 2022 Toyota Avalon Hybrid is shown from the front parked near a storefront.

Who We Are and What We Offer

Are you looking forward to purchasing your next vehicle? Unfortunately, most people dread the car-buying process because of terrible past experiences where their needs were entirely ignored. Here at Future Toyota of Yuba City, we want to make car-buying exciting again.

We believe in doing things differently, shifting the focus from the sale to the customer. To us, you're more than a number; you're the reason for our success and the heart and soul of our business. With dozens of dealerships to choose from, you chose us, and that choice deserves respect, honesty, and transparency. That's why our goal isn't to sell you a vehicle but to build a meaningful relationship with you.

Shopping with Future Toyota of Yuba City means working with a team that's fully invested in your future and safety on the road. Our extensive selection of new and used models guarantees you'll find what you're looking for and eliminates the need to shop at multiple dealerships for the perfect model. More importantly, our transparent pricing creates confidence and ensures you know what you're paying for before you sign on the dotted line. At the end of the day, our goal is to save you time and money.

The Future Toyota of Yuba City Logo is shown.

Invest in Your Future!

Are you ready to find the perfect Toyota for all your driving needs? Whether you're looking for a revolutionary model like the Prius, an adventure-ready truck like the Tacoma, or a family-friendly SUV like the Highlander, you'll find it all right here on our lot. But what else can you expect?

The time you spend buying a vehicle pales to how long you'll own your vehicle. Our approach to the car-buying process is unique, ensuring you save time and money when you make the investment. But our work doesn't stop there. We're here for the long haul, which is why our sales team sets the stage for our certified technicians and everything you can expect from our state-of-the-art service center.

Working with Future Toyota of Yuba City is the perfect way to join the Toyota family and ensure you get the VIP treatment you deserve. So, what are you waiting for? There's a Toyota with your name on it on our lot, and the only way to find it is by venturing over to our dealership and introducing yourself to the team!